Even the best text-generating AI today have been shown to make up facts and spout toxic content, content filters or no. ![]() Safety is particularly important from a brand perspective where it concerns generative AI. Parasnis asserts that Typeface has a fighting chance, owing chiefly to its platform’s safety and governance capabilities as well as its ability to incorporate “brand-specific” visual assets. Another report projects that the market for generative AI will be worth more than $110 billion by 2030.īut with the increasing competition, beyond early winners like OpenAI, it’s not clear which startups will come to stand above the rest in terms of market traction. Statista reports that 87% of current AI adopters are already using, or considering using, AI for improving their email marketing. Startups like Movio, Copysmith, Copy.ai, Sellscale, Jasper, Omneky and Regie.ai are using generative AI to create (ostensibly) better marketing copy, imagery and even video for ads, websites and emails. There’s a growing industry, in fact, of generative AI startups focused on marketing- and ad-specific applications. Just last week, Coca-Cola inked a deal with OpenAI to leverage the company’s text-writing ChatGPT and DALL-E 2 to craft ad copy, images and personalized messaging. Over the past few months, agencies contracted by Heinz, Nestlé, Bacardi-owned Martini & Rossi and Patrón have launched ad campaigns using imagery created by text-to-image systems such as OpenAI’s DALL-E 2 and Midjourney. The tone of any images and copy can be customized to target certain demographics, or to align with a brand’s style guidelines.Ĭertainly, there’s a strong desire among the enterprise to leverage generative AI for advertising use cases. Using Typeface, customers can type in a command like “Write a fun blog post about apple juice” to have the platform execute it, writing a several-paragraph draft piece complete with images. ![]() “CEOs, CMOs, heads of digital and VPs and directors of creative are all expressing a growing demand for combining generative AI platforms with hyper-affinitized AI content to enhance the future of content workflows.” “We provide a generative AI application that empowers businesses to develop personalized content,” Parasnis said. Typeface, a startup developing an AI-powered dashboard for drafting marketing copy and images, emerged from stealth this week with $65 million in venture equity backing from Lightspeed Venture Partners, GV (Google Ventures), M12 (Microsoft’s Venture Fund) and Menlo Ventures.įounded by former Adobe CTO Abhay Parasnis, Typeface attempts to combine generative AI with a brand’s tone, audiences and workflows to - as Parasnis rather aspirationally puts it - “reimagine” content workflows and corporate content development.
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